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Bridal Dresses

Turning Your Bridal Wear Dreams into Reality The wedding gown is the dress closest to...

Bridal Jewellery

Get the perfect accessories to make your wedding day even more memorable Our range of...

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  Let’s not forget your bridesmaids. After all, these are the ladies closest to you...


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Demetrios James Elias was born in the port of Piraeus near Athens, Greece. As a young boy, he immigrated to the United States with his family. While still in school, he assisted his parents in their family-owned bridal store in Warren, Ohio. It was during this time that his love of the bridal industry grew and his passion for designing wedding dresses took hold.

In 1980, Demetrios' dream of owning his own company became a reality. He purchased Ilissa Bridals of New York City. Virtually overnight, he turned an unknown local business into a thriving, international company. Today, bridal boutiques throughout the world proudly sell Demetrios wedding dresses. With "Brides by Demetrios" stores, as well as "Bridal Salons By Demetrios" located in Macy's stores throughout the nation, Demetrios has been established as a prestigious leader in the bridal industry.

As both designer and owner, Demetrios is an icon in the bridal fashion industry. His wedding dresses offer women the widest and most versatile styles, and are on the cutting edge of the fashion world. They have been showcased in all of the leading bridal publications, including Bridal Guide, The Knot, Martha Stewart Weddings, and our very own, For The Bride magazine. Demetrios is internationally regarded as a fashion leader and bridal industry innovator.


Mori Lee

Still haven’t found what you’re looking for? Well we’re pretty sure our MGNY line should do the trick. With our dazzling Mother of the Bride gowns to our sophisticated and chic evening and cocktail dresses, Mori Lee aims to please.

No matter which direction you go, we hope you find everything you’re looking for and more with Mori Lee.

It’s about you. Your day. Your love. Your special moment to drop jaws, take away breaths, and bring tears to eyes.

With you as our motivation and Madeline Gardner as our designer and creative inspiration, Mori Lee is one of the world’s leading brands of Bridal and Evening wear. Peruse our beautiful Collections and turn your dreams into dresses.

Because you are a complex person with sophisticated tastes, we constantly search the world for the richest, most contemporary fabrics, textures and styles to bring you the dress of your dreams. When you ogle its luscious silhouette, slowly smile at its accents, run your fingers across its intricate beading and lacework, and see your beautiful self in it, you’ll know it’s exactly what you’ve been looking for.

Sometimes the dress of your dreams takes time to find. Especially if your dreams go back to your little girlhood! That’s okay. We have a wide range of collections to fantasize over. Start with our traditionally elegant, classically stunning Mori Lee collection. Picture yourself in the contemporary, streamlined designs of our Blu collection. Julietta, our collection for full-figured women, is gorgeously styled and designed to complement your every lovely curve. If you’re considering a destination wedding, our Voyagé Collection with its carefree, bohemian styling is just the ticket! What your bridesmaids wear is a reflection of your taste and the vision you have of your special day. Mori Lee can help you realize your vision with bridesmaids dresses that make you look good by making them look good.

And if that isn’t enough gorgeousness, utter some OMG’s over our MGNY® line. There you’ll find sophisticated, elegant and eminently wearable Mother of the Bride gowns, Evening Gowns and Cocktail Dresses.

Have fun. This next chapter is about you.


Alessandra Rinaudo

“It's with a lot of emotions in my heart that I open the doors of my magic world.”

Passion and commitment: this is the magic of our work. Alessandra Rinaudo, innovative designer of the bridal world, after winning the leadership of the market with the Nicole group collections, wants to interpret herself in her personal collection: Alessandra felt the need to reveal herself inspired the stylist in the realization of unique collection only available in the most important boutiques in the world.

Soft, lines, glamorous naked backs become elegant with luxurious embroideries.

Contemporary details and bright jewelry on precious silk name her the icon of style.

“A warm thank you to all the brides that chose Nicole; their affection and joy are the life blood of our future.” Alessandra Rinaudo – Designer The collections will speak to you of elegance, taste, quality, the same prospects that will charm your eyes - and heart – in Nicole showrooms. It will be here among the mirrors of the elegant one brand stores that you will find the greatest choice of Gowns and the courtesy and expertise of her staff: attentive professionals, ready to walk you by the hand towards the most emotional step of this engaging journey called life.